The creative studio developed a series of high-fidelity 3D assets to represent the complex data processing power of Aurora Solar. This dynamic, undulating particle sphere serves as a core visual metaphor for the platform's machine learning capabilities and solar design accuracy. This project showcases the expertise in blending 3D motion design with high-tech branding for the global energy market.

Aurora Solar

Context

Aurora Solar exists to hit fast forward on a solar future for everyone. With its industry-leading solar design software and end-to-end approach, Aurora Solar’s platform is a one-stop-shop from lead to installation.

Insight

Our challenge was to expand this functional space around accuracy to claim a more ownable emotional space, around our role in leading and setting the industry standard. Building on this positioning, we developed a new Visual Identity for the brand.

Solution

The result is a bold and premium identity that is also dynamic, hinting at Aurora Solar’s ever-evolving nature - constantly innovating to move the solar industry forward and to bring the future closer.

  • Category:

  • Strategy

  • Concept

  • Branding

  • Branding

  • Animation

  • UI

A silver laptop on a textured green surface displays the Aurora Solar website homepage, featuring the headline "Powerful Software for Solar Design and Sales." The web design integrates dark, premium tones with golden accents, positioning the brand as an industry leader in renewable tech.
A silver laptop on a textured green surface displays the Aurora Solar website homepage, featuring the headline "Powerful Software for Solar Design and Sales." The web design integrates dark, premium tones with golden accents, positioning the brand as an industry leader in renewable tech.
A bright yellow canvas tote bag hanging on a metal fence, featuring the Aurora Solar logo and the tagline "The future of solar today." This brand collateral design showcases how the studio translates a digital mission into physical, sustainable marketing assets.
A hand holds a smartphone displaying a dark purple social media graphic titled "From Upstart to Enterprise: Using Automation to Drive Solar Sales." This demonstrates the studio’s expertise in content strategy and digital advertising for the tech sector.

This video highlights studio's rigorous approach to brand architecture for Aurora Solar. By using a modular grid system, a flexible visual identity that scales seamlessly across digital and physical touchpoints was created. The work for this leading solar software company demonstrates how a strategic design system can communicate trust and innovation in the renewable energy sector.

A comprehensive desktop dashboard interface for Aurora Solar, showcasing "Energy Bill Cost" data, monthly savings projections, and a "Energy Offset" percentage. The data visualization and UX design highlight the platform's role as a leading solar design software for installers.
A person holds a tablet displaying a yellow "Introduction" guide titled "In this guide we will show you: Marketing, Discovery Process, Objections, Quoting, Resources." This illustrates a specialized B2B sales tool UI, designed to streamline the solar project lifecycle and customer education.
A modern suburban home featuring sleek, black solar panels integrated into the roofline under a clear sky. This high-quality photography, often art-directed by the Zurich creative studio, emphasizes the aesthetic and functional benefits of domestic solar energy as part of a global brand identity.

The Aurora Solar logomark animation focuses on the core themes of energy and precision. Zurich-based agency crafted this kinetic identity to reinforce the brand's position as a premium provider of B2B solar design and sales tools. The use of a refined gold and black palette, combined with meticulous motion, highlights our studio's ability to create sophisticated and memorable brand signatures for the SaaS industry.

A smartphone resting on a green metal bench displays a "Employee Spotlight" screen from the Aurora Solar mobile platform. The app interface design uses warm, natural lighting and clean typography, reflecting the studio's focus on human-centered digital experiences.

  • Credits:

  • Rikke Hindborg

  • Rikke Hindborg

  • Johanne Bruun Rasmussen

  • Johanne Bruun Rasmussen

  • Savine van As

  • Este du Plessis

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