This technical 3D animation for Krayna focuses on the intricate details of sustainable packaging design and brand transparency. Our design agency utilized high-fidelity motion graphics to bring the tactile elements of the brand's FSC-certified paper and embossed typography to life. The video highlights Krayna’s plant-based formulation, making complex ingredient lists a central part of the visual identity. This project demonstrates our studio's proficiency in B2C branding, sustainable product strategy, and luxury digital content for the beauty and wellness sector.

Krayna

Context

Krayna is a vegan skincare brand rooted in a rural region that uses local plants and modern technology to create 100% plant-based products. For their new oil series, they needed a visual identity and packaging system that strictly adhered to their core values of sustainability and environmental protection.

Insight

The project adopted a minimum-interference approach, recognizing that nature requires no extra ornamentation. The strategy focused on letting the raw ingredients and the natural color of the oils serve as the primary visual elements instead of using illustrations or photography.

Solution

The packaging utilizes transparent glass and aluminum containers with screen-printed white ink to eliminate plastic labels. The design relies on FSC-certified papers and embossing to reduce the need for refined coatings. By removing all imagery, the system uses large-scale text to communicate the product's core ingredients, ensuring a conscious and self-aware production.

  • Category:

  • Creative Direction

  • Product Design

  • Product Design

  • Branding

  • Packaging

person applies facial oil to their skin in a bright, clean setting, holding a screen-printed glass bottle. This imagery positions Krayna as a premium, clean-beauty brand, reflecting a modern and holistic approach to skincare branding.
Warm-toned, soft-focus photography of golden facial oil being poured into a palm. This lifestyle art direction emphasizes the sensory experience of Krayna’s vegan cosmetics, showcasing the studio’s skill in beauty industry art direction.
A close-up, black-and-white shot of high-quality FSC-certified paper packaging with elegant embossed typography. This detail highlights the studio's commitment to sustainable brand identity and tactile, premium print finishes for a vegan skincare line.
A close-up, black-and-white shot of high-quality FSC-certified paper packaging with elegant embossed typography. This detail highlights the studio's commitment to sustainable brand identity and tactile, premium print finishes for a vegan skincare line.
A diagonal stack of white Krayna boxes with embossed logos, captured in dramatic light and shadow. This visual reinforces a minimalist brand architecture and high-end positioning suitable for global distribution.
A monochrome macro animation captures a play of light and shadow across a Krayna product box, revealing deeply embossed botanical names. This high-end packaging design highlight emphasizes the tactile, premium nature of the sustainable brand identity created for the vegan skincare line.
A macro shot of a white paper box featuring deeply embossed botanical names like "Prunus Amygdalus Dulcis Oil." This showcases a clean, information-heavy design that maintains a luxury feel for a transparent, vegan brand.
A macro shot of a white paper box featuring deeply embossed botanical names like "Prunus Amygdalus Dulcis Oil." This showcases a clean, information-heavy design that maintains a luxury feel for a transparent, vegan brand.
Minimalist product swatches showing the varied textures of Krayna’s creams and oils in shades of white and gold. This product photography highlights the studio's ability to communicate ingredient purity and texture through sophisticated visual storytelling.
A detailed view of a glass bottle showing the screen-printed text for "Facial Oil Raspberry Hydration." This highlights the studio’s attention to typographic detail and durable, high-quality labeling for liquid beauty products.
A transparent glass bottle with a large, frosted "K" logo reflects the natural sunlight. This bottle design emphasizes eco-friendly packaging and a "less is more" aesthetic developed by the Zurich design agency.
A black-and-white photograph of a Krayna product box balanced on a weathered outdoor surface. The contrast between the clean packaging design and the natural background highlights the brand's plant-based, organic roots.

Zurich-based creative studio developed a high-end 3D unboxing experience for Krayna, a pioneer in vegan and sustainable skincare. This digital product showcase emphasizes the tactile quality of the brand's eco-friendly packaging and its minimalist aesthetic. By using advanced 3D rendering and motion design, we’ve created a sensory digital narrative that highlights the purity of the ingredients and the luxury positioning of the brand. Our comprehensive branding strategy ensures a cohesive visual language from physical packaging to digital marketing assets.

  • Credits:

  • Anna Nawara

  • Anna Nawara

  • Mat Erdmann

  • Mat Erdmann

  • Jacek Cichy

  • Mat Wojnar​​​​​​​

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