This high-impact digital brand experience for the ZHdK 2022 Annual Report centers on the theme of "Resilience." Developed by Zurich-based creative studio, the motion design features a seamless transition from rigid, systematic typography to fluid, expressive script. This motion language reflects the institutional strategy of adapting and thriving through change. The work showcases expertise in kinetic brand systems and immersive web experiences for top-tier educational institutions in Switzerland and globally.

ZHdK

Context

The 2022 Annual Report for the Zürcher Hochschule der Künste (ZHdK) centers on the theme of Resilience.

Insight

Resilience is not a static state but a process of adaptability and renewal. To capture this essence, the visual identity needed to move away from traditional, rigid report formats.

Solution

The design concept utilizes a flexible layout system and fluid transitions to mirror ZHdK’s capacity for evolution. A calm visual language balances clarity with motion, allowing diverse content - from editorial reflections to financial data- to unfold seamlessly. This interactive approach reinforces the central message: resilience as a fundamental creative force.

  • Category:

  • Branding

  • Branding

  • UI

A series of three vertically hanging, folded posters displaying a mix of abstract geometric shapes in red, blue, and grey alongside the "Resilienz" lime-green sphere. This graphic design layout demonstrates a sophisticated use of typography and Swiss-style grid systems for institutional storytelling.
A high-resolution smartphone mockup displaying the mobile homepage for the ZHdK 2022 Annual Report. The screen features a vibrant lime-green gradient background with the theme "Resilienz" in elegant purple script and "Jahresbericht 2022" in bold sans-serif typography. This illustrates the studio's skill in responsive web design and Swiss typographic systems.
A laptop displays the digital version of the ZHdK 2022 Annual Report. The UI/UX design features a high-contrast purple and lime-green palette with a structured grid of faculty members and research projects, highlighting the studio's expertise in web design for educational institutions.
A laptop displays the digital version of the ZHdK 2022 Annual Report. The UI/UX design features a high-contrast purple and lime-green palette with a structured grid of faculty members and research projects, highlighting the studio's expertise in web design for educational institutions.
A smartphone resting on a textured white surface shows an editorial page of the ZHdK digital platform. The dark mode UI design features high-contrast white and lime-green text, highlighting a section on "Optimal Conditions for Research and Teaching." This mockup demonstrates a sophisticated content strategy and accessible digital interface created by the Zurich-based agency.
Large-scale outdoor posters for the ZHdK 2022 Annual Report mounted on a modern building in Zurich. The design features a grainy, lime-green sphere on a deep purple background with the word "Resilienz" in elegant, overlapping script, showcasing the studio's creative direction and environmental branding capabilities.
Large-scale outdoor posters for the ZHdK 2022 Annual Report mounted on a modern building in Zurich. The design features a grainy, lime-green sphere on a deep purple background with the word "Resilienz" in elegant, overlapping script, showcasing the studio's creative direction and environmental branding capabilities.

UI/UX redesign of the ZHdK Annual Report prioritizes a modular, accessible digital interface. This video demonstrates smooth navigation through varied content blocks—from complex data visualization and research spotlights to an eclectic, kitsch-inspired interactive collage. By blending Swiss typographic precision with innovative digital strategy, we’ve created a comprehensive institutional platform that communicates the university's diverse creative output. This project highlights our strength in web design, data storytelling, and digital brand architecture.

A playful, square-format collage for the ZHdK Annual Report featuring a mix of nostalgic and "kawaii" imagery—including puppies, a kitten, strawberries, and a Tamagotchi—framed by a pink border. The word "Resilienz" is layered in bright green script, illustrating a bold, disruptive brand identity.

Transforming institutional data into an engaging brand story, this infographic dashboard for the ZHdK 2022 Annual Report utilizes a bold typographic grid. Our creative studio focused on a "digital-first" data visualization strategy, allowing key performance indicators to become a core part of the visual identity. The high-contrast color scheme and oversized typography ensure readability and impact, positioning the Zurich University of the Arts at the forefront of contemporary digital design and transparent institutional reporting.

  • Credits:

  • (ZHdK) Greta Grashorn, Katrin Müller

  • Milo Peters

  • Milo Peters

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