As part of the global launch for On’s training category, this hero video was developed to define the brand's new high-performance visual language. The edit seamlessly moves from the grit of an indoor gym to the expansiveness of the Swiss Alps, illustrating a versatile brand strategy. It involved creative direction, motion graphics, and post-production to ensure a cohesive identity across digital and social platforms, reinforcing the studio's reputation for premium technology and branding solutions.

Training by On

Context

On launched a high-performance campaign for its Training vertical featuring athletes like Iga Świątek and Ben Shelton.

Insight

The challenge was to visualize the grit of athletes' training routines and create a typographic system that reflects that intensity. By treating motion and typography as interconnected forces, the design adds a layer of dynamism to data visualization, turning technical metrics into a visual representation of physical effort.

Solution

The campaign features a dynamic video system where data follows the athlete's heartbeat and moves in sync with their body.

  • Category:

  • Campaign Design

  • Campaign Design

  • Branding

Featuring world-class athlete Iga Świątek, this campaign piece for On focuses on precision and the psychological edge of training. Zurich-based studio managed the visual strategy and editorial pacing to blend high-fidelity sports cinematography with minimalist data visualization. This digital asset demonstrates our sophisticated approach to athlete-led branding, where technology and human grit intersect to drive the "Training by On" brand identity.

Branding studio delivered a high-impact digital campaign for On’s training vertical, featuring tennis sensation Ben Shelton. This video showcases our expertise in dynamic motion design and strategic brand storytelling. By integrating real-time performance data with cinematic sports photography, a compelling narrative was created that connects raw gym intensity with professional success. This project highlights the ability to execute global brand campaigns that resonate with high-performance athletes.

A digital billboard in a busy New York City subway station showcases a dramatic close-up of an athlete's face, mid-exertion, for the "Training like Ben" campaign by On Running. The high-impact out-of-home (OOH) advertising demonstrates the studio’s ability to execute global brand storytelling and large-scale digital marketing assets that capture attention in high-traffic urban environments.
A digital billboard in a busy New York City subway station showcases a dramatic close-up of an athlete's face, mid-exertion, for the "Training like Ben" campaign by On Running. The high-impact out-of-home (OOH) advertising demonstrates the studio’s ability to execute global brand storytelling and large-scale digital marketing assets that capture attention in high-traffic urban environments.

  • Credits:

  • Carolina Sanches

  • Carolina Sanches

  • Jiani Gomes, Gabriel Stokes

  • Jiani Gomes, Gabriel Stokes

  • Michal Leonczuk

  • Charlie Timms

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