This campaign video explores the intersection of movement and identity for the On x FKA Twigs SS25 collection, highlighting a scalable design system that spans digital assets and global physical activations.

FKA Twigs × On Capsule Collection

Context

On and FKA twigs debuted their SS25 capsule collection, a series of transformative pieces designed to reflect every version of the self.

Insight

The creative challenge was to build a high-impact identity that felt unmistakably On while transitioning seamlessly between digital and physical touchpoints.

Solution

By using the brand's core typeface as a grounded, minimalist framework, the design system maintained institutional recognition without competing with the visuals. This scalable architecture powered thousands of digital assets, global OOH in London, and a dedicated Berlin pop-up, ensuring a unified voice from mobile screens to immersive retail.

  • Category:

  • Campaign Design

  • Campaign Design

  • Branding

  • UI

Storefront design and branding for the On x FKA Twigs pop-up retail experience in Berlin.
Storefront design and branding for the On x FKA Twigs pop-up retail experience in Berlin.
A woman wearing headphones and a black sports bra is DJing at a mixing console, with shelves containing white items and a single black item in the background, showcasing her unique branding style.
A woman wearing headphones and a black sports bra is DJing at a mixing console, with shelves containing white items and a single black item in the background, showcasing her unique branding style.

Detailed look at the branding framework used for the Berlin retail pop-up and London OOH campaign, prioritizing institutional recognition through minimalist typography and high-impact photography

Guests gathered in front of a large-scale window display for the On x FKA twigs capsule collection launch event, featuring high-impact campaign imagery of FKA twigs.

This campaign video explores the intersection of movement and identity for the On x FKA Twigs SS25 collection, highlighting a scalable design system that spans digital assets and global physical activations.

Guests socializing on minimalist fabric-wrapped seating at the On x FKA twigs capsule collection launch event with branded wall graphics.
An Italian Greyhound sitting on a white minimalist bench at the On x FKA twigs launch event, highlighting the studio's event art direction.

  • Credits:

  • FKA twigs, Jordan Hemingway

  • FKA twigs, Jordan Hemingway

  • Jiani Gomes, Gabirel Stokes

  • Jiani Gomes, Gabirel Stokes

  • Rebecca Loaiza, Willem Tauveron

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