Explore the cinematic visual strategy behind the On x FKA twigs SS25 capsule collection. As a creative studio, we developed a motion-led branding system titled 'The Body is Art,' merging high-fashion choreography with technical graphic design. This campaign showcase highlights our strategy in creating immersive visuals for global athletic and luxury brands, utilizing high-contrast lighting and minimalist art direction to define a new standard for performance-wear storytelling

On Campaign SS25

Context

On launched campaign "THE BODY IS ART" with FKA twigs, reframing training as a sculptural art form.

Insight

To fell authentically On while honoring the high-fashion art direction. The branding centered on a minimalist typographic system. By using the brand’s core typeface as the sole design element, the visuals remained the focal point while ensuring the campaign felt grounded and recognizable.

Solution

The identity was engineered as a comprehensive system for both digital and physical spaces. This included the production of thousands of digital assets and an extensive OOH rollout in New York and London. For the live London Fashion Week event, the design language was extended into a full environmental experience, encompassing everything from digital backdrops and print materials to custom wayfinding, ensuring a cohesive brand voice across every touchpoint.

  • Category:

  • Campaign design

  • Campaign design

  • Asset creation

  • Print and Digital execution

Large-scale circular outdoor billboard campaign featuring high-impact visuals of FKA twigs for the On global branding strategy, seamlessly integrated into a high-traffic urban street environment to showcase the creative studio's graphic design work.
Gritty urban street-level wheat-pasted posters for the On x FKA twigs campaign, utilizing high-fashion visuals and minimalist branding to execute an authentic and impactful graphic design strategy.
Gritty urban street-level wheat-pasted posters for the On x FKA twigs campaign, utilizing high-fashion visuals and minimalist branding to execute an authentic and impactful graphic design strategy.
Three dynamic social media story templates for the On x FKA twigs digital campaign, featuring high-fashion visuals and motion-led branding assets developed as part of a global creative studio design strategy.
Three dynamic social media story templates for the On x FKA twigs digital campaign, featuring high-fashion visuals and motion-led branding assets developed as part of a global creative studio design strategy.
High-contrast black and white editorial visuals of FKA twigs for the On capsule collection campaign, demonstrating the creative studio’s mastery of minimalist graphic design and premium branding strategy.
Elegant typographic window vinyl quote by FKA twigs for the On campaign branding, applied to a retail glass door to communicate brand strategy through minimalist graphic design and high-end visuals.
A store display features black athletic shoes, shorts, and shirts with the On brand logo, all neatly hung on silver metal rods—a striking campaign that captures city street reflections in the glass.
A glass door with white text displaying a motivational quote about training, beauty, and the body. Reflections of a city street with cars and buildings hint at the creative studio inside, inspiring every campaign and strategy beyond the glass.
A storefront window displays striking visuals: a large poster reading THE BODY AS ART Training by FKA twigs, featuring dancers in mid-air. Blurred pedestrians walk by as the campaign draws eyes to clothing inside the store.
A storefront window displays striking visuals: a large poster reading THE BODY AS ART Training by FKA twigs, featuring dancers in mid-air. Blurred pedestrians walk by as the campaign draws eyes to clothing inside the store.
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Large-scale square outdoor billboard advertisement for the On x FKA twigs campaign branding, featuring striking editorial visuals in a minimalist city setting developed by the creative studio.

Zurich-based creative studio collaborated with global icon FKA twigs for On’s FW25 training campaign, "The Body is Art." This high-performance brand film combines avant-garde choreography with elite-level training, highlighting our expertise in artistic direction and global brand strategy. By merging the worlds of art and athleticism, we created a visual narrative that redefines conventional training imagery. The agency specializes in high-fidelity motion design and cross-industry storytelling, helping brands like On connect with a global audience through bold, innovative digital content.

  • Credits:

  • FKA twigs, Jordan Hemingway

  • FKA twigs, Jordan Hemingway

  • Jiani Gomes, Gabirel Stokes

  • Jiani Gomes, Gabirel Stokes

  • Nour Karame, Pauline Terran

  • Rebecca Loaiza, Willem Tauveron

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