This campaign video explores the intersection of movement and identity for the On x FKA Twigs SS25 collection, highlighting a scalable design system that spans digital assets and global physical activations.

Hyle und Morphe

Context

Built, not manufactured.
A new identity for Hyle und Morphe, a Berlin design studio crafting solid wood pieces through classic joinery.

Insight

We built a visual identity rooted in craft, honesty, and raw materials. No fluff, just solid design.

  • Category:

  • Branding

  • Branding

This campaign video explores the intersection of movement and identity for the On x FKA Twigs SS25 collection, highlighting a scalable design system that spans digital assets and global physical activations.

An Italian Greyhound sitting on a white minimalist bench at the On x FKA twigs launch event, highlighting the studio's event art direction.

This campaign video explores the intersection of movement and identity for the On x FKA Twigs SS25 collection, highlighting a scalable design system that spans digital assets and global physical activations.

An Italian Greyhound sitting on a white minimalist bench at the On x FKA twigs launch event, highlighting the studio's event art direction.

Detailed look at the branding framework used for the Berlin retail pop-up and London OOH campaign, prioritizing institutional recognition through minimalist typography and high-impact photography

Storefront design and branding for the On x FKA Twigs pop-up retail experience in Berlin.
Guests gathered in front of a large-scale window display for the On x FKA twigs capsule collection launch event, featuring high-impact campaign imagery of FKA twigs.

This campaign video explores the intersection of movement and identity for the On x FKA Twigs SS25 collection, highlighting a scalable design system that spans digital assets and global physical activations.

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